Due to organisations across the globe increasingly employing multicultural workforces consisting of both local employees and expatriates, the objective of this research was to raise awareness of the perceived benefits of providing cultural sensitivity training. Evidence of proven benefits have been emphasised throughout the study showing that cultural sensitivity training provides numerous benefits to organisations in terms of profitability and improving employee satisfaction.
The results of the primary research conducted indicate that there is a need for multicultural organisations to provide more emphasis on cultural sensitivity training, identified by both the employees and directors of private and public organisations researched, following an analysis of behaviours, feelings and attitudes of research participants. Recommendations based on the results of this research have been posed to the organisations used in this study in order to achieve employee satisfaction, increased production and more effective team working. All of which suggests that providing such training could lead to organisations gaining a competitive advantage in investing in cultural sensitivity training with a strong competitive advantage as a result, as opposed to risking the gain by not providing it.
KEYWORDS: Culture and communication, cultural sensitivity training, global management, international business, international business and culture, training and development.
- Author: Janette Bentham
- Title: Raising the Awareness of the Benefits of Cultural Sensitivity Training within Organisations
- Issue: Seven Bridges Vol. 3 (2015)
- Publication date: 01/07/15